Brand authentication at every touchpoint
TrueBrand assigns cryptographically secured digital identities to physical products - making every item uniquely verifiable from factory to consumer and making counterfeiting economically unviable at scale.
The Challenge
Counterfeiting costs global brands over $500 billion annually. Products enter grey markets, reach consumers unverified, and undermine years of brand equity - with no way to know where, when, or how the breach occurred.
Core capabilities built for enterprise-grade deployments.
Every product unit receives a unique cryptographic identity bound at manufacture - unforgeable and traceable across every downstream touchpoint.
Consumers verify authenticity instantly via smartphone scan - no app required. Counterfeit alerts and legitimate scan records are captured in real time.
Geographic scan anomalies surface diversion routes and parallel imports - identifying which distributors are breaching exclusivity agreements.
Every transfer event - from factory, to distributor, to retailer - is recorded immutably, giving brand owners full provenance at every node.
Real-time heatmaps of scan activity, counterfeit attempt rates, geographic penetration, and consumer engagement - all in one operational view.
Scan-based acceptance events bind distributors and retailers to verified custody - creating accountability at every handoff.
Deployment models
NoLabel™ and TrueBrand Enterprise are deployment paths for the same TrueBrand verification platform. Start self-service when speed and packaging simplicity matter; move into Enterprise when scale, integration depth, or governance complexity requires a managed rollout.
Self-service deployment
Launch TrueBrand verification without a label programme or large implementation project. Generate secure QR codes, print directly onto existing packaging, and manage verification credits yourself.
5,000 credit minimum
Credits never expire
2-year verification life included
Stripe or bank transfer
Best fit
Managed enterprise deployment
Deploy TrueBrand with enterprise architecture, governance, integrations, workflow design, custom verification experiences, and physical security layers where required.
Implementation support
API, SDK, and custom app options
White-label and custom domain
Enterprise governance
Best fit
See it in action
See how TrueBrand integrates directly into printing and packaging workflows - serialising products at source and enabling immediate downstream verification.
Official Trailio product demonstration
Supply chain intelligence
TrueBrand captures every scan event across the product journey - from factory to consumer - detecting grey market activity, diversion, and counterfeit attempts in real time.
Example workflow - illustrative demonstration preview
Market intelligence
TrueBrand aggregates scan events from every touchpoint across your distribution network - surfacing suspicious patterns, geographic anomalies, and counterfeit activity across 90+ markets.
Compliance and brand protection teams receive automated intelligence reports - not raw data - enabling targeted enforcement decisions and distributor accountability action.
Scan activity by region (30 days)
Illustrative analytics - demonstration data
Brand protection
Discover how brand owners use TrueBrand's market intelligence, diversion detection, and consumer verification capabilities to protect brand equity and enforce distribution agreements.
Official Trailio product demonstration
Brand threat intelligence
TrueBrand surfaces suspicious scan patterns, counterfeit attempts, and diversion events in real time - giving brand protection teams the intelligence to act before damage spreads.
Illustrative intelligence feed - demonstration data
LX-2024-0391-#0047 · Dubai, UAE LX-2024-0391-#0112 · Bangkok, Thailand LX-2024-0391-#0205 · Lagos, Nigeria LX-2024-0391-#0331 · Guangzhou, China LX-2024-0391-#0088 · Istanbul, Turkey CTF-2024-1047 CRITICAL CTF-2024-0891 HIGH CTF-2024-0744 RESOLVED Diversion & grey market detection
TrueBrand's geographic scan intelligence identifies when the same product unit appears in two different markets simultaneously - a clear signal of diversion, parallel import, or exclusivity breach.
Distributors who breach territorial agreements are identified within hours - not discovered months later during a manual audit.
Illustrative event - demonstration data
Operational Outcomes
Illustrative benchmarks based on enterprise operational deployments.
Reduction in counterfeit incidence within 12 months
Increase in consumer trust scores
Provenance visibility from factory to shelf
Faster grey market incident identification
Illustrative analytics based on enterprise deployment benchmarks. Actual results vary by deployment context.
Our solutions engineering team works with enterprise and government clients to scope, design, and implement deployments tailored to your operational environment.