NoLabel™ by TrueBrand®
Product Verification Without Labels
Start protecting products using secure dynamic verification codes printed directly onto existing packaging. No special printers. No special labels. No large implementation project.
Stripe
Self-service payment
Bank transfer
Large-volume customers
2 years
Verification included
- Never
- Credits expire
- 5,000
- Minimum credit purchase
- 1 credit
- Standard Verification
- 2 credits
- Advanced Verification
Positioning
NoLabel™ is how teams start with TrueBrand faster.
It is not a standalone product. It is the self-service TrueBrand deployment model for brands that want product verification and anti-counterfeit protection without a label programme or enterprise rollout first.
TrueBrand is the platform
NoLabel™ runs on the TrueBrand verification, analytics, and anomaly-detection layer. It is a faster way to deploy TrueBrand, not a separate product line.
Self-service deployment
Brands create products, purchase verification credits, generate secure product verification codes, and print them directly onto existing packaging.
Enterprise upgrade path
NoLabel™ can start self-service and expand into TrueBrand Enterprise, TrueTrade channel control, AssetShield custody, and AssetTag asset visibility.
The Problem
Authentication fails when deployment is too expensive to start.
Product verification works only when brands can get identifiers onto real packaging at real production volume.
Label programmes add cost to every unit
At FMCG, supplement, cosmetic, and industrial volumes, a separate label can create material cost, procurement, stockholding, and application overhead.
Hardware changes slow adoption
Many verification projects stall because they require new printers, special consumables, line changes, or implementation-heavy packaging redesigns.
Enterprise rollouts can be too large for first deployment
Brands often need a fast launch path for a SKU, region, or high-risk category before committing to a broader enterprise programme.
How It Works
Create. Generate. Print. Verify. Monitor.
NoLabel™ moves product verification from enterprise project to controlled self-service workflow.
- 01
Create account
Open a NoLabel™ workspace under TrueBrand and define your brand environment.
- 02
Create product
Set product, batch, SKU, market, and verification rules for the protected line.
- 03
Purchase credits
Start with 5,000 credits or request bank-transfer terms for large-volume programmes.
- 04
Generate codes
Generate secure dynamic product verification codes for each unit or package.
- 05
Print directly
Use existing production-line printers to print onto cartons, pouches, bottles, sleeves, or boxes.
- 06
Verify and monitor
Consumers verify. Brands monitor scan activity, duplicate attempts, and geographic anomalies.
Direct-Print Packaging
Secure verification codes printed directly onto existing packaging.
A NoLabel™ series is generated in TrueBrand, printed inline, scanned by consumers, and converted into operational intelligence for the brand.
Browser verification · product active · market authorised
Credit Model
Purchase verification credits. Use them when you need them.
NoLabel™ uses a credit model rather than per-unit label procurement. Credits never expire, Standard Verification consumes one credit per code, and Advanced Verification consumes two.
Payment
Stripe for self-service purchases
Fast purchase flow for standard credit packs.
Procurement
Bank transfer for large volume
Quote-assisted purchasing for higher-volume customers.
Additional years are paid add-ons.
Verification Options
Choose the verification depth your risk profile requires.
Browser-based consumer verification for fast deployment across mainstream product lines and standard market-risk profiles.
- Browser verification
- Consumer scan
- Analytics
- 1 credit per code
Encrypted verification for high-risk markets, premium goods, and controlled verification flows through app, SDK, or custom mobile experience.
- Encrypted verification
- TrueBrand Verification App / SDK / Custom App
- 2 credits per code
- For high-risk markets and premium goods
Included in NoLabel™
Core TrueBrand capabilities packaged for fast self-service deployment.
-
Product management
Create product records, SKU groups, batches, markets, and verification rules inside the TrueBrand environment.
-
Verification dashboard
Monitor live product verification activity and programme status from a focused operational dashboard.
-
Scan analytics
View aggregate scan volume, verification outcomes, and usage trends across products and regions.
-
Geographic insights
See where protected products are being verified and identify unexpected market activity.
-
Duplicate scan monitoring
Surface repeated scans of the same identifier and identify patterns consistent with copying or misuse.
-
Basic anomaly detection
Flag suspicious scan frequency, geography, and product-state patterns for brand protection review.
-
2-year verification life
Every code includes a default two-year verification life, with paid year-extension add-ons available.
-
Self-service credit model
Purchase verification credits as needed. Credits never expire, so unused capacity remains available.
Software add-ons
Extend NoLabel™ when your brand needs deeper control, longer verification life, or custom verification experiences.
-
Additional verification years
Extend verification life beyond the default two years for long-life products and regulated categories.
-
White-label verification
Present verification responses under your brand experience while retaining the TrueBrand verification layer.
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Custom domain
Route consumer verification through a brand-owned domain for trust, consistency, and campaign continuity.
-
API
Connect NoLabel™ verification data to internal product, ERP, marketplace, or brand-protection systems.
-
SDK for encrypted QR
Embed encrypted verification flows into controlled applications and partner-facing verification workflows.
-
Custom mobile app
Deploy a branded app for high-risk markets, field teams, inspectors, or premium-product authentication flows.
Optional HSA Physical Security Layer
Add physical tamper evidence where ink alone is not enough.
NoLabel™ gets verification onto every unit quickly. HSA adds physical tamper evidence for premium SKUs, regulated categories, high-risk markets, or shipment layers that need visible protection.
Discuss HSA Security LayerAnti-counterfeit labels
For premium SKUs or markets where a visible physical authenticity layer strengthens consumer trust.
Tamper-evident labels
For products where opening, refilling, repackaging, or seal integrity must be visibly evidenced.
Security tapes
For carton and case protection where shipment access needs to be made immediately evident.
Security seals
For controlled cartons, totes, closures, and higher-risk distribution handoffs.
Security bags
For secure movement of samples, high-value items, evidence packs, or controlled product returns.
Pallet covers
For pallet-level tamper evidence and bulk-shipment protection across warehouses and distributors.
Industry Fit
Built for categories where verification must scale.
NoLabel™ is strongest when product volumes are high and authentication needs to reach every consumer-facing unit without a separate label workflow.
FMCG
High-volume beverages, household goods, personal care, and consumer packaged products.
Explore fitPharmaceuticals
Medicine, regulated health products, supplements, batch verification, and market surveillance.
Explore fitElectronics & Electrical Goods
Warranty integrity, authorised distribution, replacement parts, and channel authentication.
Explore fitIndustrial Tools & Consumables
Power tools, cutting discs, abrasives, safety-critical consumables, and worksite verification.
Explore fitSupplements
Consumer health categories where authenticity, lot status, and trust matter at scan time.
Explore fitCosmetics
Beauty, fragrance, skincare, and personal-care categories exposed to counterfeiting and diversion.
Explore fitEnterprise Upgrade Path
Start self-service. Upgrade when your operation requires more.
NoLabel™ gives brands a controlled entry point into TrueBrand. As requirements mature, the same operational record can expand into the wider Trailio ecosystem.
TrueBrand Enterprise
Move from self-service deployment to enterprise rules, custom workflows, and large-scale brand protection.
02TrueTrade
Add authorised distributor control, regional diversion intelligence, and trade-channel accountability.
03AssetShield
Add chain-of-custody and tamper-event workflows for high-value or regulated product movement.
04AssetTag
Extend serialised visibility to cartons, pallets, equipment, and operational assets.
Industry Questions
NoLabel™ questions
Common questions from brand protection, packaging, ecommerce, and operations teams evaluating self-service TrueBrand deployment.
Do I need special printers?
No. NoLabel™ is designed for direct printing onto existing packaging using existing production-line printers. The deployment model avoids special labels, special printers, and large implementation projects.
Do credits expire?
No. Verification credits never expire. Brands can purchase credits, use them across product launches or future production runs, and retain unused credit capacity for later deployment.
What is the minimum purchase?
The minimum purchase is 5,000 verification credits. Larger programmes can use Stripe for self-service purchase or bank transfer for large-volume procurement.
How long does verification remain active?
Every NoLabel™ verification code includes a default two-year verification life. Additional verification years are available as paid add-ons for long-life products or extended consumer-trust programmes.
What is the difference between Standard and Advanced Verification?
Standard Verification uses browser-based consumer verification, scan analytics, and the core TrueBrand dashboard at one credit per code. Advanced Verification uses encrypted verification through the TrueBrand Verification App, SDK, or a custom app, and is intended for high-risk markets and premium goods at two credits per code.
Can I use my own domain?
Yes. Custom domain and white-label verification are available as software add-ons, allowing brands to present the verification experience through their own trust domain and brand interface.
Can I upgrade later?
Yes. NoLabel™ is a self-service deployment model of TrueBrand, so brands can upgrade into TrueBrand Enterprise, add TrueTrade for channel control, add AssetShield for custody workflows, or add AssetTag for broader asset visibility.
Can HSA print these codes on labels or security products?
Yes. NoLabel™ is designed for direct-print packaging, but HSA can support customers who choose to apply secure verification codes on anti-counterfeit labels, tamper-evident labels, security tapes, seals, bags, or pallet covers where physical tamper evidence is required.
Have a sector-specific requirement?
Our industry specialists work with enterprise and government teams to scope deployments around specific operational and compliance requirements.
Launch product verification without changing your packaging operation
Create a NoLabel™ workspace, purchase verification credits, and start protecting products with secure dynamic verification codes printed directly onto existing packaging.